- Kuala Lumpur
- Digital & Search Marketing (Marketing & Communications)
- Full time
- RM 4,000 – RM 5,000 per month
Digital Marketing Executive
Location: Kuala Lumpur, Malaysia
We are looking for a creative, organised and hands-on Digital Marketing Executive to support our Group Marketing Manager in managing and executing marketing activities across six brands within our F&B and hospitality businesses.
This role is ideal for someone who enjoys digital marketing, social media content creation and campaign execution. You will work closely with the Group Marketing Manager to strengthen our brands’ online presence, engage customers and support business growth across our various outlets and concepts.
Key Responsibilities
1. Social Media & Content Management
- Manage daily social media activities across platforms such as Facebook, Instagram and TikTok.
- Develop monthly content calendars and coordinate content planning across all six brands.
- Write engaging captions, promotional copy and campaign messages.
- Create and edit basic marketing visuals, photos and short-form videos for social media.
- Schedule and publish content, monitor comments and messages, and engage with online audiences.
2. Digital Marketing & Campaign Support
- Assist in coordinating and executing digital marketing campaigns across Meta, TikTok and Google.
- Support promotional activities, product launches, events and seasonal campaigns.
- Maintain and update Google Business Profiles, online listings and relevant digital platforms.
- Assist with website updates, email marketing, CRM activities and electronic direct mail (EDM).
- Monitor online trends, competitor activities and new marketing opportunities.
3. Brand & Marketing Coordination
- Ensure consistent branding, messaging and visual presentation across all six brands.
- Liaise with outlet operations teams to collect information, promotional materials and updates.
- Coordinate with designers, photographers, agencies and other external vendors when required.
- Assist in preparing marketing materials for outlets, events and promotional campaigns.
4. Reporting & Performance Tracking
- Track social media engagement, campaign performance, digital reach and other key marketing indicators.
- Prepare monthly marketing performance reports for review by the Group Marketing Manager.
- Identify content and campaign opportunities based on performance data and customer engagement.
- Support continuous improvement of digital marketing activities.
Requirements
- Degree in Marketing, Mass Communications, Digital Media or a related field.
- At least 1–2 years of relevant marketing or digital marketing experience.
- Familiarity with Facebook, Instagram, TikTok and other social media platforms.
- Basic skills in Canva, video editing and digital content creation.
- Familiarity with Meta Business Suite, Google Business Profile and digital advertising platforms will be an advantage.
- Good written and verbal communication skills in English; Mandarin or Bahasa Malaysia would be an advantage.
- Organised, proactive, detail-oriented and able to manage multiple brands and deadlines.
- Comfortable working in a fast-paced F&B and hospitality environment.
- A team player who is willing to take ownership of day-to-day marketing execution.
What We Offer
- The opportunity to work across six diverse F&B and hospitality brands.
- Hands-on exposure to multi-brand marketing, digital campaigns and business development.
- Close collaboration with an experienced Group Marketing Manager.
- Opportunities to develop your digital marketing skills and grow with the business.
APPLY AT :- JOBSTREET MALAYSIA – PENTAGON GROUP PTE LTD