Vinda Group SEA

Brand Executive (Social Media & Community Management) – SELANGOR

Position Summary

The Brand Executive is responsible to oversee and manage the digital presence and communication execution across diverse social media channels. This role collaborates closely with marketing teams to establish a compelling brand outreach on social platforms. Additionally, efficient communication skills, creative thinking, and quick decision-making are essential attributes for success in this role.

You will play an essential role to:

1) Content Creation, Posting & Scheduling

  • Collaborate with the Brand Marketing team and external agencies to plan, create, and curate captivating content for various social media platforms.
  • Assist the Brand Marketing team in scheduling posts and share post links with the media team for boosting purposes while actively engaging with social followers.
  • Work closely with internal and external teams, including graphic designers, to generate visual assets and content aligned with brand guidelines.
  • Develop meaningful content across all social media platforms, encompassing writing and editing social media posts, enhancing customer engagement, and promoting social media campaigns.

2) Platform Practicality

  • Utilize analytical tools such as Facebook Insights to monitor the company’s social media presence and assess performance.
  • Stay current with social media trends, industry best practices, and emerging platforms to identify new opportunities for digital marketing efforts.

3) Engagement Building & Community Management

  • Cultivate a sense of community and maintain a positive online presence.
  • Respond promptly to comments and customer queries across all social media platforms, including but not limited to Facebook, Instagram, TikTok, and E-commerce platforms.
  • Monitor, track, and report on daily feedback and online reviews.
  • Ensure community activities align with the brand’s image and values.
  • Collaborate closely with Brand Marketing, Customer Marketing, Sales, and Consumer Care teams to communicate feedback and ensure prompt resolution of concerns or complaints.
  • Support brand social media campaigns, including contest compilation and management.
  • Monitor and report on competitor activity within social media spaces.
  • Maintain awareness of competitors’ social media activities and propose suggestions to keep the organization ahead of competitors.

To be successful in this role, you will need to have:

  • Diploma/Bachelor’s Degree in Business, Marketing, Mass Communications, Advertising, Economics, Psychology, or related field
  • At least 1 year of working experience in Brand Management, experience in influencers marketing a plus point
  • Fluency in social media: Hands-on skills and knowledge of multiple social media platforms and awareness of current trends
  • Result oriented, mature, tactful, and committed with a high degree of drive and integrity
  • Ability to work closely with cross-functional departments
  • Effective written and verbal communication skills in English
  • Basic knowledge on Digital & Social Media Platforms
  • Basic research knowledge (e.g. Kantar, Ipsos, Nielsen, etc.)


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