Lead, Public Relations and Event
- Kelana Jaya, Selangor
- Public Relations & Corporate Affairs (Marketing & Communications)
- Full time
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Overview
The Lead, Public Relations & Events will champion SEDANIA Group-wide public relations and external engagement strategy across its diverse ecosystem, spanning sustainable consumer brands (Offspring, Tanamera), Islamic fintech, and other innovation-driven ventures.
Key Responsibilities
Public Relations & External Communications
- Develop and execute SEDANIA’s PR strategy aligned to Group priorities, business objectives, and brand positioning.
- Lead media relations efforts including managing press releases, media statements, interviews, editorial pitches, and crisis communications.
- Build and maintain strong relationships with journalists, and editors.
- Strengthen SEDANIA’s profile through consistent storytelling across sustainability, consumer, fintech, and innovation narratives.
- Coordinate communications for financial announcements, corporate updates, and investor-led releases.
Thought Leadership
- Craft compelling narratives that elevate SEDANIA’s leaders as industry voices in consumer wellbeing, Islamic fintech, and technology.
- Develop speaking points, keynote scripts, and leadership commentaries.
- Identify platforms, partnerships, and opportunities for visibility including forums, panels, conferences, awards, and industry events.
Events Management
- Lead the planning and execution of Group-wide corporate events, media briefings, launches, activations, and stakeholder engagements.
- Oversee event strategy, budget, vendor management, programme flow, and logistics.
- Ensure every event reinforces SEDANIA’s brand image, narrative, and relationship-building objectives.
Issues Management & Reputational Risk
- Monitor media and industry landscape to identify opportunities and mitigate risks.
- Provide counsel on sensitive communications and crisis situations, ensuring calm, timely, and strategic responses.
Job Requirements
- The candidate must have a minimum of 2–3 years’ experience in public relations, corporate communications, brand communications, or stakeholder engagement, ideally gained in an agency environment
- Proven track record managing PR strategies, media relations, high-level stakeholders, and end-to-end events.
- Exceptional writing, messaging, and storytelling skills.
- Strong understanding of media dynamics, digital communications, and reputation management.
- Ability to manage multiple projects in a fast-paced, multi-business environment.
- Strategic thinker with high emotional intelligence, professionalism, and relationship-building capability.
APPLY AT :- JOBSTREET MALAYSIA – SEDANIA INNOVATOR BERHAD