Tru Automotive (M) Sdn. Bhd. 

Product Channel Marketing Executive

Key Responsibilities:

  1. Product Management (50%)
  • Define product positioning and product life cycle management, including range extensions, deletions, supersessions, etc. Implement product policy for range in ASEAN region.
  • Regular review of range, including gap analysis against vehicle Parc and competitor comparisons.
  • Updating of range to meet range coverage policy.
  • Monitor customer requirements and competitor moves, regular benchmarking.
  • Start and coordinate NPI process.
  • Assist supplier technical compliance performance & seek continuous improvement.
  • Coordinate with suppliers for product specification, including packaging, label, inserts, product appearance.
  • Coordinate with technical department for the new product training for internal and external before the new product training handover to technical department .

Sourcing (30%)

  • Define sourcing strategy for each product category and implement.
  • Perform sourcing studies to maintain best in class sourcing and world class cost prices.
  • Supplier acquisition.
  • Make sourcing decision making.
  • Set up supplier contracts and ongoing management of contracts.
  • Cost down.
  • Commercial negotiations with suppliers-price-payment terms-warranty-rebates-other added value services
  • Planning for Annual volumes
  • Implement the stocking policy for the new product and existing product
  • Perform stock planning for the new product before the supply chain department take over  

Marketing (10%)

  • Create marketing plans geared toward target groups for each key product within portfolio, in line with company strategies and targets and within budget.
  • Develop and implement Brand and Communication strategy
  • Conduct appropriate market research, competitive activities analysis and their products and services
  • Budget management, to deliver all marketing activities within the agreed budget.

Financials: (10%)

  • Monthly monitoring of key financial figures and co-ordinate actions between departments where recovery needed or opportunities are presented.
  • Responsibility for product line sales, Gross Margin in Malaysia against Operating plan

Key Performance Measures

  • Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
  • To develop promotional campaigns, customer incentive program
  • Support operations team to update the costing and maintain the database in system
  • Responsible for range extension.
  • To manage and meet monthly reporting dateline as required by management

Qualification and Experience

  • Bachelor’s Degree in Automotive Engineering, Mechanical Engineering, or a related field.
  • Minimum 5 – 6 years of experience, preferably in the automotive industry.
  • Proven experience working as a distributor and managing wholesaler networks.
  • Analytical skills with attention to detail and problem-solving skills.
  • Strong understanding of the product management processes.
  • Computer literacy, including proficiency in Microsoft Word, PowerPoint, Excel, email, and internet applications.
  • Excellent verbal and written communication in English. Proficiency in the Chinese language, both written and verbal, will be an added advantage.
  • Extensive customer visits and this position requires travel within Malaysia and overseas.

APPLY AT :- JOBSTREET MALAYSIA – TRU AUTOMATIVE

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