Senior Executive, Digital Marketing
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1. Social & Digital Marketing / Media
a. Manage and oversee Tropicana Corporation Berhad’s social assets which include the official Facebook page, Instagram, LinkedIn and TikTok account etc.
a. Support and facilitate Tropicana Corporation Berhad’s social and digital marketing campaigns, driving impactful branding and generating valuable leads across various digital platforms in accordance to KPIs.
b. Facilitate and execute website development, optimizing search engine presence (SEO), compelling content marketing, targeted email campaigns, and maintaining a strong social media presence on platforms such as Facebook, Google, property portals, and other relevant digital channels.
c. Generate reports and findings for all social and digital initiatives including expenditure and return of investment (ROI) to monitor and analyze online marketing metrics.
2. Marketing Communications, Public Relations and Media
b. Facilitate and execute communication strategy of campaigns by ensuring consistent branding and messaging across both online and offline marketing channels, materials and platforms in accordance to KPIs.
c. Facilitate and execute communication strategy of campaigns or projects by executing compelling marketing collaterals including print, radio, digital, social and out of home (OOH) advertisements.
d. Monitor budget and return of investment (ROI) of all campaigns.
3. Brand Campaigns and Initiatives
a. Facilitate brand initiatives for Tropicana Corporation Berhad which includes festive campaigns and other branding exercises.
b. Facilitate potential partnerships and collaborations with external parties.
c. Monitor and report all results and return on investment (ROI) of all initiatives.
4. Group Marketing Initiatives
a. Collaboration with cross-functional teams to coordinate and execute group marketing initiatives to enhance brand visibility, achieve marketing objectives and drive sales.
5. Events / Roadshows / Brand Collaborations
a. Facilitate and support in the execution of events, roadshows or brand collaborations.
6. Award Submissions
a. Collaboration with cross-functional teams to facilitate and execute brand and/or property award submissions.
7. CRM / Marketing-related Infrastructure / Systems
a. Execute the deployment and implementation of sales and marketing-related infrastructure or systems i.e., Sales Candy, LoanPlus, MHW.
8. General
a. To implement all relevant policies, procedures and work instructions as so defined in the Company’s Quality Management System.
b. Any other duties as and when assigned from time to time by the superior/management.
Job Requirements
- At least Diploma or Degree in Marketing or equivalent discipline.
- Experience: Minimum 2- 3 years of working experience in marketing/ digital marketing/ corporate communications.
- Proficiency in social media platforms and digital marketing tools.
- Basic understanding of SEO, email marketing, and content creation.
- Strong communication and writing skills to develop marketing content.
- Familiarity with analytics tools to track and measure marketing performance.
- Ability to coordinate and execute marketing campaigns under the guidance of managers.
- Communication: Strong verbal and written communication skills to effectively convey marketing messages and collaborate with team members.
- Organizational Skills: Capacity to manage multiple tasks, prioritize deadlines, and stay organized in a fast-paced environment.
- Analytical Skills: Aptitude for analyzing data and metrics to assess the effectiveness of marketing efforts and make data-driven decisions.
- Adaptability, customer-centricity and results-oriented.
APPLY AT : – TROPICANA CORPORATION BERHAD